“Our customers don’t buy products! They buy an experience! A journey into the simplest yet most authentic tradition of the Italian cheese craftmanship”.
This is a quote taken from the website www.lalatteria.co.uk, producers of (as you’ve already guessed) Italian cheese and, a retailer with delivery in London.
These guys use the art of making cheese following the Southern Italian traditional way and sourcing their milk from small sustainable local farms, an added value I shall say.
My first experience goes back to not long time ago when, thanks to the will of Italians abroad to always share places where to gather great food, a customer has published a Facebook post in a group I follow. After reading all great comments about, I’ve decided to give it a try, because you know, we’re constantly in seeking to find the best merchandise on the market.
So hands on the keyboard for typing the address and, once pressed enter, a dynamic website with simple and clear layout appeared on the screen. There’s an intro about their philosophy, information regarding their products and a space for contacting them. The orders option is very easy to process, you can select the items needed and the date you fancy your stuff to be delivered (great feature that not many online shops have). After inserting the card details for the payment, Bob’s your uncle!
There is a minimum spending of £15 and, below £50 a delivery charge that depends on the area they have to deliver to will be applied. It goes from £3.90 to £5.90. On the website there’s a clear map of the areas they reach, hence check it out before starting your purchase. If you’re lucky enough to be on the West-side, you have good chances to get them to your door for the lowest fee, however, there’s a twist of fate for people leaving in the South (beyond zone 1 and eventually 2) or East side of London as they don’t go that far. I had to insert my workplace address for example, but still had the fluck of receiving the supplies.
If you place an order before a certain time (not sure when is the latest), you can have a delivery for the following day, which is great though.
What can you buy through the website is a variety of Mozzarella, Burrata, Ricotta, Scamorza, Stracciatella and Primo Sale (this last found nowhere so far since I live in here). There’s not a huge range of choices you got, mostly because (I assume) they treat only fresh cheese (there are no aged dairies whatsoever) and possibly because they’re meticulous on their operate “being vigilant on controlling every stage of the production”, which is very difficult to manage while handling a large number of products.
The day of the delivery has finally come and the first things I’ve done once returned to my flat was unpacking the goods with my mouth dribbling just to the idea of biting that sexy Burrata that pops out from the bag.
The items I bought were a Burrata, 2 Ricotta, a Treccia and a Primo Sale. All the merchandise were exceptional, but if I have to draw up a list ranking them for goodness, it’ll see at the top the Burrata which was simply A M A Z I N G, followed by Primo Sale (a low-fat cheese with a delicate flavour not very easy to make it right); third place for the Treccia and at the bottom of the league the Ricotta that came with a bit of an involuntary smoky taste which affect the final taste and score, otherwise would have gained surely more credits. Although a pleasant episode happened when I published my Ricotta and Spinach Ravioli after I’ve mentioned the smoky flavor on our Instagram page. I’ve been personally contacted by one of the LA LATTERIA team, apologizing for what occurred and trying to figure out where the contamination could have happened.
This simple but thoughtful gesture highlighted the professionalism of this company about customer service, that in my opinion is as important as the goods you sell. Indeed, I’m looking forward to getting once again the Ricotta and fancy other items I haven’t tried yet.
In conclusion, I would suggest to all those who live in London to give it a go because, cheese that good is not that easy to find, especially coming from a local farm to your step door.
Their website is just a click away: